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Lugó Lugó
From Brand Clarity to Runway Impact:
Lugó Lugó at Colombiamoda
INTRODUCTION
Clarifying the Brand
Odd Matter partnered with Lugó Lugó to clarify their brand from the inside out. Through consumer insights, competitive scans, and founder-led workshops, we refined their positioning, voice, and strategic foundation. The result? A brand identity with clear purpose, strong cultural relevance, and clear path forward.
RESULTS
From Brand Identity to the Runway
With a strengthened brand narrative, Odd Matter went to work on the creative direction for Lugó Lugó’s Colombiamoda runway. We translated the brand essence into a cohesive visual and emotional narrative; shaping the styling, mood, casting guidance, palette, and overall runway story to deliver a presentation aligned with Lugó Lugó’s renewed identity and long-term positioning.
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