.svg)
Samsung
Turning MedTech Complexity into
High-Performing Content for Samsung
INTRODUCTION
Content Strategy Through Collaboration
Odd Matter began its partnership with Samsung Healthcare USA by running a series of collaborative workshops designed to gain a deep understanding of the business, audience, product portfolio. These sessions gave us clarity on how MedTech innovation needed to show up across digital channels. The final deliverable was a content strategy that turned complex technology into a clear, consistent, and effective story.
RESULTS
Bringing Strategy to Life
With the strategy in place, we took full control of Samsung’s content creation and social media management. In one year, we produced 300+ assets, that drove approximately 1 million impressions, 10K reactions, and a 64% follower increase (all organic). Odd Matter also delivered trend reports, quarterly data analysis, and covered key trade shows like AHRA and RSNA.
.png)
.svg)
.svg)
.svg)